Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"f9119e91c56f224c50792b04e41b1a87","s":"da9fe62cd7d17f41"}
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