Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"1f1da66ffc36d654aabd2acc04fe8b82","s":"3139e04c75242ea9"}
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