Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"4b0c8f4b45a25551619632f67a862999","s":"e36f476d0f30700d"}
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