Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"23c85980e794c8f1aff3a30e663c1bad","s":"72858e326d7dedac"}
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