Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"80f2a77d5fbd4b542568ba62ab1a613d","s":"37b88aa525c85b1d"}
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