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Dec. 5, 2025
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Fragrance and personal care

Can L’Oréal conquer beauty’s next “Blue Ocean”?

July 15, 2022

L’Oréal is entering China’s at-home beauty device market through its luxe division, Lancôme. Is the move an attempt to march into the beauty industry "blue ocean"? Image credit: L’Oréal Group L’Oréal is entering China’s at-home beauty device market through its luxe division, Lancôme. Is the move an attempt to march into the beauty industry "blue ocean"? Image credit: L’Oréal Group

 

By Charlotte Cai

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