Automaker Jaguar Cars Ltd. is running a multichannel marketing campaign to drive traffic to its mobile sites and get consumers to opt in to its SMS database.
Jaguar's strategy is to integrate mobile into other media channels by deploying short codes in several different media channels, including print, television and outdoor. Each channel uses unique keywords and the communication flow is focused towards driving foot traffic to dealerships by helping consumers find their nearest dealer.
{"ct":"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","iv":"0f6c8a359595b03661ae4a456255bd30","s":"9cfe58cefe6ce644"}