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Fragrance and personal care

China’s lipstick king returns after tank cake controversy

September 22, 2022

After months in exile, Li Jiaqi is back on China’s airwaves. His broadcast drew over 60 million viewers in two hours and sold $17 million worth of goods. Image credit: Li Jiaqi's Weibo After months in exile, Li Jiaqi is back on China’s airwaves. His broadcast drew over 60 million viewers in two hours and sold $17 million worth of goods. Image credit: Li Jiaqi's Weibo

 

By Gemma A. Williams

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