Marketing
October 3, 2022
Despite accounting for nearly half of all luxury spending, men in China remain elusive. A new report from Hot Pot China and The Future Laboratory hopes to change that. Image credit: Shutterstock
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","iv":"bdec355a3ef2515642c5a70f5a7d9a83","s":"fd4e93d41907b1f4"}
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