Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.
Tiffany wanted to create buzz and excitement around its new collection, drive footfall to its new concept store in California and generate product sales. The jewelry brand also wanted to underline the key differences of the new concept store compared to former incarnations.
{"ct":"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","iv":"8523276eedb43fcb578e9e2694cc271e","s":"d0ba6eae148e1b00"}