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Dec. 22, 2025
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Apparel and accessories

Montblanc treads line between tradition and innovation in new campaign

January 4, 2023

Montblanc's nib, dipped twice over in gold, has undergone several innovative changes over the last century, while maintaining its iconic shape. Image credit: Montblanc Montblanc's nib, dipped twice over in gold, has undergone several innovative changes over the last century, while maintaining its iconic shape. Image credit: Montblanc

 

By Marybeth Connaughton

A new promotional video released by German stationery house Montblanc highlights the means and methods by which it balances tradition and innovation, resulting in objet d’art meant to leave an indelible mark.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Lamborghini heads to French Alps for women-led driving series
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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