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Research

Louis Vuitton, BMW tower over competitors for global brand recognition: study

March 20, 2012

 

By Tricia Carr

Louis Vuitton Speedy 35 monogram bag
Despite a turbulent economy, luxury marketers such as Louis Vuitton, BMW and Burberry are not only surviving but thriving and becoming some of the most-wanted brands worldwide, according to the new Global 500 study by Brand Finance.

The study examined 500 of the world’s top brands and found that consumers are staying loyal to luxury brands despite difficult economic times, creating an elite marketplace of alphabrands. Brand Finance concluded that luxury brands outdo lower-end brands by offering unparalleled quality in their products.

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