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Feb. 13, 2026
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Commerce

Rolex to acquire Swiss watch retailer Bucherer

August 25, 2023

As Rolex steps in, the acquisition on the table will keep its name and continue to operate independently. Image credit: Rolex The deal will allow its initiator a foray into direct-to-consumer sales on a global scale. Image credit: Rolex

 

By Luxury Daily News Service

Swiss watchmaker Rolex is initiating a major merger.

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