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Dec. 26, 2025
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Sports

Lexus expands partnership with World Surf League

May 10, 2024

The new agreement includes in-person activation and spots on the league’s live broadcast Image credit: WSL/Jesse Jennings The new agreement includes in-person activation and spots on the league’s live broadcast. Image credit: WSL/Jesse Jennings

 

By Luxury Daily News Service

Following a strong start to an early-year collaboration, Toyota Corp.’s Lexus is building on an existing deal.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Veuve Clicquot debuts après-ski activations
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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