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Dec. 25, 2025
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Through new deal, LVMH seeks direct connects to Tmall shoppers

May 23, 2024

In January 2024, U.S. jeweler Tiffany & Co. landed in Tmall's digital version of La Place Vendôme. Image credit: Alibaba Group Tmall onboarded U.S. jeweler Tiffany & Co. to its platform in January 2024, creating a digital version of France's Place Vendôme for the launch concept. Image credit: Alibaba Group

 

By Emily Iris Degn

French luxury conglomerate LVMH is growing its relationship with ecommerce giant Alibaba Group.

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  1. Luxury Women to Watch 2017
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Burberry bans exotic skins
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Kering to acquire jewelry manufacturer Raselli Franco Group
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  8. Gucci studies connection in spring/summer 2025 campaign
  9. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  10. Dior builds five-story statement flagship in Beijing
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