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Social video most effective in driving sales: WWD speaker

May 9, 2012

 

By Tricia Carr

NEW YORK – Compelling social videos that creatively showcase women's collections can directly raise sales when shared via established social media channels, according to a speaker at the 2012 Fashion & Retail Market Report: What’s Working Now and Why conference.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior dives into French Riviera with escapist fragrance
  5. Audi propels Santa into the future with electric sleigh
  6. Hermès showcases the surreal for spring campaign
  7. Pratesi continues retail push with new Boston boutique
  8. Lexus turns LX into full-service glam suite for experiential activation series
  9. Bergdorf Goodman unveils vibrant holiday window displays
  10. Chanel unleashes ‘From Dream to Reality’
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