Apparel and accessories
December 19, 2025
Set in an early-20th-century movie theater, the holiday campaign hinges on subtle gestures and features the fall/winter 2025 collection. Image credit: Brunello Cucinelli
By Amirah Keaton
Cinematic enchantment meets core values in a new campaign from Italian fashion house Brunello Cucinelli.
{"ct":"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","iv":"2ac5eedb09c1d60979aba2179bb0da7e","s":"bb8e1aa7e826866f"}
Share your thoughts. Click here