Food and beverage
January 16, 2026
The company is building up its relationship with the music industry. Image credit: Patrón
By Zach James for Luxury Daily News Service
Mexican spirits giant Patrón is crossing over with an awards season titan.
{"ct":"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","iv":"142708d56cca4efd3afed7096a23dc60","s":"d611e88661a9bae7"}
Share your thoughts. Click here