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March 18, 2026
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Food and beverage

Patrón takes over as official tequila sponsor of Grammy Awards

January 16, 2026

The company is building up its relationship with the music industry. Image credit: Patrón The company is building up its relationship with the music industry. Image credit: Patrón

 

By Zach James for Luxury Daily News Service

Mexican spirits giant Patrón is crossing over with an awards season titan.

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Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury

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Kering consolidates jewelry houses into new division
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