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Commerce

Hublot signs Jung Kook of BTS

February 12, 2026

The pop group member will represent the brand’s signature product lines. Image credit: Hublot Hublot’s new global brand ambassador, Jung Kook, wears the Big Bang Original Unico, launched in January 2026. Image credit: Hublot

 

Swiss watchmaker Hublot is bringing a global music act into its fold.

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