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Travel and hospitality

Jumeirah scripts hospitality story in ‘Our Flame’

February 27, 2026

The luxury brand has launched “Our Flame,” a short film written and narrated by award-winning Emirati poet Shamma Al Bastaki. Image credit: Jumeirah Group

 

Hospitality brand Jumeirah Group is using cinematic effects to convey its commitment to the guest experience.

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