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Automotive

BMW returns to BNP Paribas Open with exclusive closed-room model preview

March 6, 2026

Fan activations include a racket-in-hand challenge open to all attendees, preferred parking for BMW owners and a dedicated BMW Day on March 11 with on-site and broadcast components. Image credit: BMW

 

German automaker BMW is back in Indian Wells, California, as the official luxury vehicle partner of the BNP Paribas Open for the fifth year in a row.

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