Luxury Daily
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April 8, 2026
  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
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  7. Prada Mode exhibition coming to Chelsea Hotel
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Rolex continues support of The Masters tournament
  10. Sustainability’s next act: From ethics to economics
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Watches and jewelry

Force 10 collection leads Fred campaign

April 8, 2026

South Korean artist Kim Seok-jin wears a ring and necklace from the Force 10 collection in the new campaign. Image credit: Fred Fred is out with 17 new high jewelry designs, making brand ambassador Jin of global act BTS the face of its update. Image credit: Fred

 

By Kiran Gill

LVMH-owned jeweler Fred is celebrating nine decades of excellence with a member of a popular boy band.

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  1. Louis Vuitton adds to Color Blossom collection
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  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  5. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  6. Global secondhand market to hit $393B by 2030: ThredUp
  7. Prada Mode exhibition coming to Chelsea Hotel
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Rolex continues support of The Masters tournament
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