Internet
September 24, 2010
By Peter Finocchiaro
High-end retailers have continued to ignore social media such as Facebook’s Like functionality in spite of mounting evidence of its effectiveness.
{"ct":"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","iv":"025d2d7b0220dd4d418a246ec3b484ce","s":"7d252d129e90c2ea"}
Share your thoughts. Click here