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Who are the big personalities in luxury?

July 30, 2012

 

By Tricia Carr

Brands such as Louis Vuitton, Gucci, Michael Kors and Marc Jacobs that have strong personalities behind their brand will be more likely to create an impression among consumers and achieve lifelong affinity from the public, something marketers should strive to do.

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  1. France welcomes first Case Loewe location
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  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
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