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Mobile

The difference between affluent male and female mobile customers

August 10, 2012

 

By Tricia Carr

Luxury brands should bring tailored marketing strategies for male and female consumers over to mobile, but some efforts are more effective than others to trigger mobile commerce.

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  1. Dolce & Gabbana reworks Ray-Ban Aviator
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  4. Porsche plots ’leaner’ future as full-year sales slide
  5. Luxury brands are now limited in naming capacity
  6. A new vocabulary for luxury: The nine archetypes defining its future
  7. Bottega Veneta chooses online video to market first fragrance
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Balenciaga deploys new art series
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