Mobile
October 22, 2012
By Rimma Kats
There are a myriad of ways to leverage mobile, social and location. However, many marketers jump in without considering the importance of building an integrated and comprehensive campaign.
{"ct":"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","iv":"10ef12015e8b208dcb2a8814cc2621a9","s":"bd4a17e7280abf3d"}
Share your thoughts. Click here