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Chloé extends reach of anniversary campaign through email shares

November 15, 2012

 

By Tricia Carr

French fashion house Chloé is bringing its 60th anniversary digital experience to a close by offering an exclusive musical track and encouraging email shares so that consumers can spread bespoke brand messages among their friends.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  9. NetJets developing exclusive-use terminal in Augusta, Georgia
  10. Prada Mode exhibition coming to Chelsea Hotel
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