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Can marketers offer Cyber Monday deals and maintain luxury status?

November 27, 2012

 

By Erin Shea

Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?

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  1. Men spend more on luxury, but shop the same amount as women: report
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Year-end sales jump 9pc at Hermès
  4. Ruinart welcomes 2026 art series partner
  5. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  9. Louis Vuitton flagship lands in Beijing
  10. Monogram partners with chef, television personality Maneet Chauhan
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