Often, marketers roll out a mobile app because either their competitor has one or just the sole need to put one out there. When thinking like that, marketers are faced with many challenges and clearly are not taking the right approach.
{"ct":"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","iv":"d01e404b0420df5580fea713bb78d2bf","s":"960af4586581950e"}