Today in luxury marketing:
Versace's spring campaign was "not an easy feat"
Versace's spring 2013 ad campaign which was shot by Mert Alas and Marcus Piggot brings together three giant names in modeling: Kate Moss, Daria Werbowy and Joan Smalls. If that sounds like a lot of personality in one photo shoot, it was, Racked reports.
{"ct":"YgnOkv5HuClJsWxSZmcspG3xSXvUKBA7mlRI8ecbejdxm3FsA+EcNHdxfnU40KCcxy+FRFDKP1yn0kA50\/vgAD5PTsyphamrace6+kV9krOrnXkBP2\/jE2Gn7OsFragfCffD\/rHzd+QUl7CSGNrYsGR1kx73E7VgeHrn36Yr17N5H0drtLuWZON8V8jOZfgwbrB1PkUtU7IqATZiXancaNxM\/\/2JWWMgT3EGnWnrpS8qwBqF+DgR1iH6O5egLdVTF9KnbJdAKDjfmFQ3380Igom8YVsPYLpwFSg\/T3R8FLCCb1oQDvnBYwC0XR8X7jJVYUHMRlAp+\/XbrRNkY+A+CTpL1DEEV\/lVnRs8GxF\/VxX\/NW3RaZgYJ7v7olgoly8warEmc5gAEPoi7lacWhDqwpVt9jD2zw8uOwjKjclw1\/vHSohabll3ZGNmqa8UYcIEeBVad1RGEcvx1ywHsxIeDXBHV0Q6uqXy6QiHuUFzzon4Ui123qrIDHDNpjZAigV28sLXRvkRGRYklk\/qF5h7y80tIZWhuVpeAAEPQlc0etwLZURozh1CJVOA7Cviy0xfshQRuLHo6onzPE7H8OrWp7CVeiJsSapbApnHF+yur6zxsaC6uTu8ntpnkh6HQ9\/d77n3nKC7EmnlDSwWpdIWE+Zkd8i6uydQIk1dHTiMzX4FxTueOByhptdKkRJp2\/bzla8mWQXhjgHYrYHYfTHnLMUW6KvsoiUy5huisG6b6c+Tc7UWKi3wBF7oFZvgwGecrd86K4pn3RxNUBPzbrbJuncUXbAyiK2mc4sZlWjqQitSo8mIqKz8\/uSumo9ayI+87Em8xJWGD7iTKd6KOdWXTWh2p6jLK7BXHgS4TDu7AhnyGvfc\/W3lcYK8N7JF1h8gSYpaFhMVoUVe5UFmrcIfMCxr+Ni5JFz6LIxMIZTnks1ZUQO9dwB9yBXTzNhTYkVS3oaxSX7GkO++HYA+sQohPUKanZ+KDMKAGpYl\/BXyblP9ouCH0n4AtYugviFP5Do\/DPrKKa8MCdqUnT8lTPA+C1g3NxMFEBXOLkvtIueL\/SycOr+effpXhx13R+9eiZKAIYEgNgTK3ny0X5d2KbDdwFsAogrw7w2A6hLdyiYjht1OIL3gAyJOhfzyZ3DFBMmJFYX6djW3S1PciBp7yquKVvcavqJVzPdr0u\/wIu+\/BmSeX86zBYIvfPX3iMaZnklkyphx09XH\/SDr\/jVY3EkYBH+V8DqX0ZId9hPraU+4bfERqN5F9S+l2+bsGOoFYmfTksDeEVNAJX3qHBf2TEp\/IcFx\/b6OYhwSSfrEVnq4F15Vfawb9jLwyitgp378kzZCMkmFsNk0mgMiFy3MHAAP\/DIv4qAMYSHlkryEZUu3T0sICChZ91FXFJFkZsvPqBBDR2nHhwXnotf6xkF1pHtytSL8aAZqm64kTc764iLdcdMhqVzrm0QvGcI28sLf9y8pXgGAj5jMGaiK9qFKzJ8ZIIcvRERqg1ZpZNdaz+0u6sKNry9EoNvb7vpF\/bQ7uHd0nYsrtLva1c1OaAHthqZUjMi3NiC4U3eCaN3F4MjN5uRadc26UL6gT1n01+2wncZdNBCFlMynpTkJL+1nsFEr8qN2aLQ0ecMz2G9vSQZciCFriP5zKIGc07H3w9+5XGSbpHVcKA64GDkXpBlX2L6HPi3EV9yj1aIVfNf\/CM1eHkN+WOWIPj9MaKbv79SBqHLBkRuCT9zVYst3Zt7Ep\/NcwW8AI783Aaa5v8AfA6ih2RoIk5aQQzBu2vtKTHJm+Q+lloXNnjcbS\/pMoV0bAhBfupZIB6v9ObDat1Mfv2i99c9xcZ2wnIyG+3RfA2lpNFaL5xZf8rQ+WuKvmFbnewwn+ty5sb0g0X7OqkO2JbH09vKUrnw5yG484tCMF5Cmn0dR7rpkZ5+oHEpfx26iS8JfDzopJN1Q+zH7Z2l977pLvnceVH+lvIi\/fHz4zsjP1xgNK8SF+7hNLZAzkZ7GqzAkhBB8e9KChBTYagRCEUfT0xzZ71hZ0YOhgjO0q9l4y6NRE1GX2jowZoz4syIQz052ck\/aVnGxaXzXhJJpe4Es9UqcVU+KWJDf1OotCYSH5ks4xtNqzVbaouRKVKxxxxuxsZtch2Vo6g3\/Xv\/IC9FlwjARTAybISAz4yag8SxvD790s6WO\/VxcYlNiFUPyb\/FxNYThdZSUrOTOS9a354dWxsdGfLQO+WbNXWQ4b5ZebE7vQenaYk51dwm3uIDSJQG9Lzp5uQ2DABhGm\/b42gG\/\/prxz4WK3+1VuZlb9Nv9R6KuDz86BW1aEnoAHhZtPUDgVMRnMjq6Oe\/duX7wQkLApgT3X1zr1TcqFknoRQCPmcFRRH\/RQaKC0gTdLimQTZ\/y+am4LR1WRRDE5HlEOQZksnspGQwMen1BD7CO9u5GZSzKqxvSljhN46ZzrNXAzsoE3h6Rw4DChvXU2fzgvQAmfRJcVieaGkiN8BkD\/p3jmJCv8KvWju1W58XYhypPmAMYsPl+2QjTvbcZUDAb15tkTZ+rZ7TVIdyQ0vVJtVcG2fLFusbBmN7p4BiE8+yWCW0NZVGANEMSU+X4TV7Wmyk2+cArnvs2vG0aMPQlxH3ZhzxCKUZHTbMkSOHLlk740x3uuwLcp6O8Tc2bICvA6XSP95RW+VE0k\/GrudgiczrU2BEzX\/8jCBu7apJlZUJr65sn\/9Cq\/a7wqU6qXR3izKVpZelXmG4bBlGj62WaoFd09+58TMCFjBYRgI2iVu0z6CijBvrsck2gVDujkkBudN9dD4xo8MnU8WUYABiFFBkws32ptlRwpcpwqRYncjtqJxS30rZU+EoiOPvRdGNIE\/dukEsLH6aRonwixDhhPYCOt\/5hwglSwSoNroZAYZeJZJQ+4KZGRDLAqOy1v4+1uE88SxqVfxl7pMrjl1bGB5l6cLlS+8C34UkktCis4YSGHjRMXttPgc9PJn\/OC1Zpf+3nVCuyX5ubijs+OIf+rbmPInvZ","iv":"8b8bef44f68846e016f71ad3a3532599","s":"25c8ddfaba318165"}