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Internet

Creative, relevant email marketing to drive post-holiday luxury purchases

January 8, 2013

 

By Erin Shea

Luxury marketers that are looking to drive post-holiday sales through email campaigns should turn to creative tactics rather than a hard product push reminiscent of December's gift-centric messaging.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Lamborghini heads to French Alps for women-led driving series
  10. Ennismore picks Bangkok site for first-in-region SLS Residences
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