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Creative, relevant email marketing to drive post-holiday luxury purchases

January 8, 2013

 

By Erin Shea

Luxury marketers that are looking to drive post-holiday sales through email campaigns should turn to creative tactics rather than a hard product push reminiscent of December's gift-centric messaging.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Pomellato celebrates trailblazing women at Beverly Hills event
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Year-end sales jump 9pc at Hermès
  5. Ruinart welcomes 2026 art series partner
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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