Mobile
January 18, 2013
By Erin Shea
German automaker BMW is raising the bar for mobile advertising among luxury marketers with its new campaign that comprises video content and Google Maps integration to push the i concept vehicles.
{"ct":"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","iv":"90f6a44d0cff065f603f6eefe6857953","s":"3765d516b7281617"}
Share your thoughts. Click here