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Mobile

BMW raises the bar on mobile via video, Google ad content

January 18, 2013

 

By Erin Shea

German automaker BMW is raising the bar for mobile advertising among luxury marketers with its new campaign that comprises video content and Google Maps integration to push the i concept vehicles.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Diptyque plays with the surreal in holiday tale
  8. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Prada Group bucks slowdown with 18pc revenue boost
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