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Gucci leverages Guilty Black fragrance via Facebook app

February 4, 2013

 

By Erin Shea

Italian fashion house Gucci is leveraging its new Guilty Black scent through a Facebook application that includes a video and fragrance locator.

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  1. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  2. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  3. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  4. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  5. Clé de Peau Beauté, UNICEF extend partnership to reach 7.3M more girls
  6. The Langham Shanghai restaurant earns second Michelin star
  7. Gucci revisits ‘The Art of Silk’
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Prada Beauty sets tone with Touch campaign
  10. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
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