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Mobile

Estée Lauder links print, video experience via QR code

February 15, 2013

 

By Erin Shea

Beauty giant Estée Lauder is offering consumers a seamless print, video and mobile experience with a QR code placed on its advertisement in the March issue of Hearst's Town & Country magazine.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  8. Luxury Women to Watch 2017
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
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