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Mobile

Estée Lauder links print, video experience via QR code

February 15, 2013

 

By Erin Shea

Beauty giant Estée Lauder is offering consumers a seamless print, video and mobile experience with a QR code placed on its advertisement in the March issue of Hearst's Town & Country magazine.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Lamborghini heads to French Alps for women-led driving series
  10. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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