Internet
March 19, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"785174c016bee3975e1fa728165fb8d2","s":"c1664cb9fc950b09"}
Share your thoughts. Click here