Internet
March 20, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"0ee5e72a9e8f9f589973bc6fe50434a3","s":"89760bda54f65f3c"}
Share your thoughts. Click here