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Internet

Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

March 26, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. WatchBox looks for growth in editorial integration
  6. Luxury Women to Watch 2017
  7. Burberry bans exotic skins
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Gucci studies connection in spring/summer 2025 campaign
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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