Mobile
July 17, 2013
By Jen King
Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile image-sharing application Instagram.
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","iv":"d2985dba824861187b2608e1872e6ba3","s":"be00cba8eb1bd8cc"}
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