Mobile
July 17, 2013
By Jen King
Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile image-sharing application Instagram.
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","iv":"4c54f54f2c4c124b7ecc1cbf0ce2c4fb","s":"e23f5167844df63c"}
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