Advertising
September 16, 2013
By Jen King
Luxury brands are likely to benefit from increased exposure created by product placement in feature films than from brand sponsored events that reach a narrow number of consumers.
{"ct":"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","iv":"000a5c3a3f98dcdeced605a7bb450155","s":"25d35ac39a680b7d"}
Share your thoughts. Click here