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Mobile

Is Twitter the killer platform for brand-building on mobile?

October 7, 2013

 

By Chantal Tode

Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. RH opens Detroit showroom
  10. Versace announces exit of Dario Vitale as creative director
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