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Mobile

Is Twitter the killer platform for brand-building on mobile?

October 7, 2013

 

By Chantal Tode

Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.

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  1. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
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  3. Spring/summer 2026 campaign from Louis Vuitton celebrates the art of living
  4. Top luxury campaigns of 2025: Louis Vuitton, Murakami re-edition
  5. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  6. Miu Miu’s ‘On Cloud Nine’ features spring/summer 2026 collection
  7. Sephora highlights the integral presence of Black beauty
  8. Hermès highlights its heritage with new Qatari store, exhibit
  9. Younger consumers lack loyalty, so how can brands retain them?
  10. Day's Wrap: Vacheron Constantin, Louis Vuitton, Hennessy and Hilton
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