Mobile
October 7, 2013
By Chantal Tode
Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.
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","iv":"ecef94578c2b5b85fecf96d21475af85","s":"dd4f1b0ee04d9a08"}
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