While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.
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","iv":"bac4b062bcf6ae575cecc91c259eecca","s":"484b96e546f5225f"}