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Events / Causes

Core consumers shop 10 days per year, need to be engaged 350: Barneys exec

January 16, 2014

 

By Sarah Jones

NEW YORK - Consumers who are engaged with a brand across multiple platforms are the highest spenders, said a Barneys New York executive at Luxury FirstLook: Strategy 2014.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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