Internet
December 15, 2010
By Peter Finocchiaro
German designer Hugo Boss is driving awareness of its spring fashion show with a branded contest promoted heavily through social media platforms such as Facebook, Twitter and YouTube.
{"ct":"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","iv":"ad09b4d28255dde8ab291aa3385a8019","s":"e14fc4391afde1ee"}
Share your thoughts. Click here