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Mobile

Ferragamo encourages brand exploration via Vanity Fair mobile effort

March 27, 2014

 

By Jen King

Italian fashion label Ferragamo looked to the fashion-minded readers of Condé Nast-owned Vanity Fair’s mobile Web site to promote its latest apparel and accessories collection with a two-part mobile advertisement.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Aston Martin loops Breitling in as global watch partner
  3. Qatar Airways, Art Basel kick off partnership in Doha
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. David Yurman selects finalists for inaugural $50K design grant
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Secondhand watch market stabilizes in 2025: Chrono24
  8. Lamborghini deploys brand showroom in Egypt
  9. Versace hires Pieter Mulier as chief creative officer
  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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