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Why brands need to stop pushing products on Vine

May 8, 2014

Urban Outfitters' Vine Urban Outfitters' Vine

 

By Lauren Johnson

While brands including Target, GE and Urban Outfitters are nailing creating compelling Vine content, the majority of marketers’ attempts with the video application remain stuck on pushing products.

Twitter-owned Vine made a significant splash in the marketing world when it launched a little over a year ago as a platform for marketers to push the limits of creative video within six seconds. As the momentum grows around short mobile video content, the need for moving away from content that solely promotes sales is becoming more important in 360-degree digital campaigns.

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  1. Ennismore picks Bangkok site for first-in-region SLS Residences
  2. Dior builds five-story statement flagship in Beijing
  3. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  4. Happy Holidays!
  5. US luxury car market expected to double in next decade: BCG
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. Luxury Unfiltered: How AI undermines the essence of luxury
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  10. Louis Vuitton shares names of final Watch Prize contestants, jury members
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