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Mobile

VW ensures brand visibility during World Cup via soccer app

May 28, 2014

Volkswagen World Cup Volkswagen's Onefootball Brazil app

 

By Joe McCarthy

Audi and Porsche are among the luxury automakers likely to benefit from their parent company Volkwagen's World Cup application that facilitates the fan experience during the globally adored event.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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