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NEW YORK – Five considerations should determine which platforms to use to enter the Chinese luxury ecommerce sector as brands tackle the where, when and how questions relating to tapping the potential of the world’s most insatiable luxury market.
German automaker Audi is announcing the North American arrival of one of its most iconic models through a cinematic campaign about a lifelong passion for the marque.
Register now for the world’s first luxury customer experience conference: Luxury Daily’s LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie’s, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Pernod Ricard, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute.
NEW YORK – Building an ecommerce ecosystem and infrastructure in China is not easy. Blame the exacting Chinese consumer.
Luxury has traditionally been associated with specific naturally derived materials such as leather and diamonds, but technology and changing attitudes are paving the way for manmade alternatives.
This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily.
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Luxury Daily’s live news from Aug. 21 – Burberry takes cues from British culture, climate in fall campaign; Audi to promote e-tron around Emmys; Peninsula Beverly Hills lets guests go off-road in a Rolls-Royce; LG Signature blends art, technology in IFA appearance; Americana Manhasset crosses pond to spotlight fall fashions.
Today in luxury – Cartier, Louis Vuitton and other luxury brands could suffer up to a 60pc hit in Hong Kong if protests continue; How Barneys’ chief tech exec envisions the luxury retailer’s rebooting; Luxury brands need better strategies for Bollywood. Here’s why.; Luxury homebuilder’s woes show mounting US slowdown fears.