Luxury Daily, April 23, 2019 – Mercedes-Benz reflects on its heritage, harnesses technology to reach new drivers
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Mercedes-Benz reflects on its heritage, harnesses technology to reach new drivers
While luxury car brands work to reach women drivers and other consumer segments in more authentic ways, German automaker Mercedes-Benz is keeping pace with its legacy of female pioneers.
Hermès thinks outside the box in colorful campaign
French fashion house Hermès is bringing a playful and artistic spirit to its latest silk scarf campaign.
Register now: Women in Luxury conference New York May 9
Register now for Luxury Daily’s 3rd annual Women in Luxury conference Thursday, May 9 in New York. Meet with speakers from Chanel, Ritz-Carlton, Coty, Forrester, Facebook/Instagram, UBS, Quintessentially, Robb Report’s Muse, Unity Marketing, Ipsos Affluent Intelligence, Crown & Caliber, YouGov, Kathryn Sargent, Roar Africa, Nouvel Heritage, MM Luxe Consulting, The Private Suite, ReVive Skincare, One Ocean Beauty, MiaDonna, Boll & Branch, NYCStylist and Coresight Research. Limited seating.
Consumers go online to find word-of-mouth recommendations
Today’s omnichannel consumers are craving more human elements in their shopping journeys, drawing them to user-generated content and personalized experiences.
Renewable materials, energy efficiency top draws of luxury sustainable homes
As sustainability continues to be a growing priority throughout the luxury world, environmentally-conscious consumers are also looking to invest in eco-friendly real estate.
Luxury cruising – Luxury Memo special report
Luxury cruising is undergoing a resurgence as affluent travelers seek out unique and adventurous experiences, both onboard and onshore.
Webinar on April 24: Experience: How Does it Translate in Luxury?
Register now for this free hour-long webinar April 24 at noon ET (New York) on what “experience” really means in the luxury context other than it being the trite answer to every vexing question relating to customer acquisition and retention. Experts weigh in and offer insight, analysis and examples.
Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily.
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