Luxury Daily’s live news: Mercedes-Benz USA partners with Shoes That Fit to donate sneakers to disadvantaged school kids; Luxury outerwear brand Mackage enlists Klarna to offer flexible payment to customers; Luxury travel, in mark of optimism, to grow 10.35pc next year; Retailers embracing more immersive experiences for shoppers are trending upwards: Placer.ai.
Malls, outlets and shop-in-shop concepts were part of this uptick, showing that large retailers that brought in smaller brands to their same location increased traffic.
The goal is to offer flexible payment options to buyers of products from the Soia & Kyo and Mackage outerwear brands in line with a global trend among luxury players targeting younger, aspirational audiences.
The luxury travel industry is set to grow to $703.14 billion by 2027, per a new report from Technavio.
The initiative was through the Atlanta-based Mercedes-Benz USA’s Season to Shine charity campaign for the holidays, supported by nonprofit Shoes That Fit, an organization that gifts children with new footwear for athletics.
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Miami’s Design District is on its way to becoming one of the most sought-after retail enclaves worldwide, competing with traditional boulevards in New York, Paris, London and Los Angeles as the place to be for luxury brands.
Combined, baby boomers and Gen X make up 70 percent of the 85 million current homeowners in the United States.
The brand’s aspirational video asset appears as much a lifestyle ad for the Swiss alpine resort town of Saint Moritz as it does for its own luxury ski assortment.
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