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Dec. 8, 2025
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Retail

Alaïa marks 35-year SoHo return with new storefront

January 27, 2023

Having just announced a new Soho establishment, the heritage brand is breaking ground in Soho, though not for the first time. Having just announced a new Soho establishment, the heritage brand is breaking ground in Soho, though not for the first time. Image credit: Alaïa

 

By Luxury Daily News Service

French couture house Alaïa has landed in a coveted New York City neighborhood.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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