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Mobile

Apps are best measured with engagement metrics: Artisan exec

May 3, 2013

 

By Tricia Carr

NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. Roberto Coin brings in Hollywood heavyweight for global campaign
  3. BMW renews Atlanta Fashion Week sponsorship
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Inside Chanel celebrates 100 years of its signature N°5
  6. Ferrari introduces new dealership design
  7. Four Seasons Yachts previews Marina Day experiences
  8. 71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
  9. David Yurman continues Pride Month partnership with The Trevor Project
  10. Vacheron Constantin opens flagship in Seoul
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