Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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","iv":"cac0960fd79a86ab5f645bfc97869beb","s":"15c0c1883405ea63"}
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