Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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","iv":"b4f7390fb98ef45c82df14dcc91227d1","s":"0021575042852a9a"}
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