Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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","iv":"f71db3d350fa44de40da7ff71fa7e129","s":"f8d3dbfe1fef2a34"}
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