Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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","iv":"b88f4d270da2ea14b3aa642dd44ff69e","s":"bdda7a3c1ffd01a3"}
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