Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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","iv":"af26c848166f7601abde55a766bd58e5","s":"e2ca43d10a90c498"}
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