Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
{"ct":"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","iv":"6d50fc7fb05cc0b581c9bf6160a6de62","s":"db483c557042be28"}
Share your thoughts. Click here