Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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","iv":"4a9cbf68933b2f228a4160249b190742","s":"c46ea931da3ca3ba"}
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