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Armani casts consumer as lead in first-person perspective video

June 3, 2014

Luca Dotto for Acqua di Giò Luca Dotto for Acqua di Giò

 

By Jen King

Italian fashion label Giorgio Armani is increasing consumer engagement by placing the viewer in the protagonist’s role for its latest Acqua di Giò campaign video.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  7. Matches plots second act under new ownership
  8. Coty earns ‘A’ score from CDP
  9. US luxury car market expected to double in next decade: BCG
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam