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Dec. 26, 2025
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Fragrance and personal care

Armani film series conquers nature to underscore Acqua di Giò’s intensity

March 13, 2017

Video still from Armani's The Scent of Life, episode 1 Video still from Armani's The Scent of Life, episode 1

 

By Jen King

Italian fashion label Giorgio Armani is braving the elements to take viewers on sensorial experience for its Acqua di Giò fragrance for men.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior dives into French Riviera with escapist fragrance
  5. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  6. Dior, Rizzoli to release book on Lady Art project
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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