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Fragrance and personal care

Armani film series conquers nature to underscore Acqua di Giò’s intensity

March 13, 2017

Video still from Armani's The Scent of Life, episode 1 Video still from Armani's The Scent of Life, episode 1

 

By Jen King

Italian fashion label Giorgio Armani is braving the elements to take viewers on sensorial experience for its Acqua di Giò fragrance for men.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
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