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Marketing

Art Basel Hong Kong incites brands to flex their artistic sides

March 27, 2017

 

By Brielle Jaekel

One of the world's largest contemporary art shows, Art Basel Hong Kong, inspires various brand initiatives that sees luxury marketers get involved in different ways to further align their images with the art scene, as luxury and art go hand-in-hand.

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  1. Gucci drops see-now, buy-now Primavera edit
  2. Chanel returns to roots for J12 watch campaign
  3. Burberry releases 'The Trench, Portraits of an Icon’
  4. ‘Art of the Desk’ centers new content from Montblanc
  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
  7. Explora Journeys invites travelers to rethink sea experiences
  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Mercedes-Benz highlights 140 years of automotive progress
  10. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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Gucci drops see-now, buy-now Primavera edit