Watches and jewelry
March 14, 2025
The brand is walking consumers through its history in a new campaign. Image credit: Audemars Piguet
By Zach James
Swiss watchmaker Audemars Piguet is turning back the clock for its latest engagement.
{"ct":"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","iv":"d9b69076bb33020f359787eabcf680c5","s":"80d02f4e7442590a"}
Share your thoughts. Click here