Watches and jewelry
March 14, 2025
The brand is walking consumers through its history in a new campaign. Image credit: Audemars Piguet
By Zach James
Swiss watchmaker Audemars Piguet is turning back the clock for its latest engagement.
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","iv":"b13c4d81bf7842b2ef42833034a9ee76","s":"082ac58e78cd4320"}
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