Watches and jewelry
March 14, 2025
The brand is walking consumers through its history in a new campaign. Image credit: Audemars Piguet
By Zach James
Swiss watchmaker Audemars Piguet is turning back the clock for its latest engagement.
{"ct":"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","iv":"da8b2ac823e04e6c3f5f3c72d7724343","s":"f36e2fb02d29c6ca"}
Share your thoughts. Click here