Watches and jewelry
March 14, 2025
The brand is walking consumers through its history in a new campaign. Image credit: Audemars Piguet
By Zach James
Swiss watchmaker Audemars Piguet is turning back the clock for its latest engagement.
{"ct":"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","iv":"3b13ddf44940d1e49a9efb4081ad1216","s":"65eb2c0984e57520"}
Share your thoughts. Click here