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Retail

AR has the advantage of practicality over VR for retailers

August 25, 2017

Augmented reality can be a powerful tool for retailers if they use it right. Image credit: Sephora

 

By Danny Parisi

While much has been made of the upcoming virtual reality revolution, the technology’s high barrier to entry means that augmented reality has been much more prevalent immediately in the retail space.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. Versace announces exit of Dario Vitale as creative director
  8. Buccellati brings retrospective show to Shanghai
  9. Legendary architect Frank Gehry dies at 96
  10. A. Lange & Söhne opens doors to London flagship
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