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Retail

AR has the advantage of practicality over VR for retailers

August 25, 2017

Augmented reality can be a powerful tool for retailers if they use it right. Image credit: Sephora

 

By Danny Parisi

While much has been made of the upcoming virtual reality revolution, the technology’s high barrier to entry means that augmented reality has been much more prevalent immediately in the retail space.

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  1. Sephora introduces new concept for SEPHORiA 2026
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  6. US lowers tariff on Swiss imports to 15pc
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  10. Valentino welcomes actress Dakota Johnson as global brand ambassador
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