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Retail

AR has the advantage of practicality over VR for retailers

August 25, 2017

Augmented reality can be a powerful tool for retailers if they use it right. Image credit: Sephora

 

By Danny Parisi

While much has been made of the upcoming virtual reality revolution, the technology’s high barrier to entry means that augmented reality has been much more prevalent immediately in the retail space.

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  1. Baglietto releases inaugural sustainability report
  2. Mackage expands ‘Protect Your Craft’ initiative
  3. Nordstrom onboards new finance chief
  4. Luxury Unfiltered: What luxury clients want but rarely say out loud
  5. Miami leads UHNW second-home market: Altrata
  6. Ralph Lauren odes to Martha’s Vineyard in latest collection
  7. Wellness series premieres at regional properties under Marriott’s Luxury Group
  8. Moët delivers the gift of bubbles in new holiday campaign
  9. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  10. Dior charms shoppers with Lucky capsule at Harrods
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