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Retail

AR has the advantage of practicality over VR for retailers

August 25, 2017

Augmented reality can be a powerful tool for retailers if they use it right. Image credit: Sephora

 

By Danny Parisi

While much has been made of the upcoming virtual reality revolution, the technology’s high barrier to entry means that augmented reality has been much more prevalent immediately in the retail space.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Schiaparelli exhibition coming to UK’s V&A
  5. Luxury Unfiltered: When was the last time you truly surprised your client?
  6. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  7. Ulta Beauty acquires UK-based Space NK
  8. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  9. Four Seasons Yachts names CEO
  10. Givenchy debuts Matthew Williams-approved ambassador
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